- Ben&Ben’s Paolo and Miguel represent the Philippines in Toyota Motor Asia’s Move Your World Beat campaign.
- Artists across six Asian countries are turning Toyota vehicle sounds into original music.
- The campaign will culminate in a regional collaborative beat later this year.
September 10, 2026 – Filipino creativity is taking the regional stage as twin brothers Paolo Benjamin and Miguel Benjamin of indie folk-pop band Ben&Ben join Toyota Motor Asia’s Move Your World Beat, a new cultural initiative created with creative partner VIRTUE Asia.
The campaign brings together artists from across Asia to transform everyday sounds from Toyota vehicles into original musical compositions, highlighting creativity, collaboration, and cultural expression.
Through the initiative, Toyota is creating a platform for artists to share their unique perspectives while celebrating the diverse cultures and creative voices across Asia. The campaign builds on the idea behind Toyota’s Move Your World — bringing people together through the freedom, excitement, and joy of moving forward.
“At its heart, Move Your World is about Toyota’s commitment to the communities in Asia – the freedom to move, and the thrill and joy of moving forward together. With Move Your World Beat, we bring that same spirit to music, a universal language that unites our communities and moves us all a little closer,” shared Jaja Ishibashi, General Manager of Toyota Motor Asia.
Filipino Creativity Takes the Regional Stage
Representing the Philippines, Paolo and Miguel join creators from Malaysia, Pakistan, Singapore, Thailand, and Vietnam in the regional lineup. The participating artists include Malaysia’s Belle Sisoski, Pakistan’s Natasha Noorani, Singapore’s Shye, Thailand’s Valentina Ploy, and Vietnam’s 2pillz.
Launched through a TikTok-led creator program, each artist will create an original track using sounds from a Toyota vehicle. From subtle clicks and ambient hums to engineered tones, these everyday sounds will be reimagined according to each artist’s distinct musical style.
For Paolo and Miguel, the project provides another avenue to bring Filipino music and creativity into a broader regional conversation, while allowing their own sound and artistic identity to become part of a larger collaborative work.
Turning Movement Into Music
Move Your World Beat explores the idea that movement can go beyond the physical. Through music, the campaign connects cultural identity, creativity, and emotion, with each artist transforming familiar vehicle sounds into something distinctly their own.
The resulting compositions will reflect the individual styles of the participating artists while contributing to a shared musical expression that celebrates Asia’s cultural diversity.
The campaign will culminate later this year with the release of a regional collective beat, bringing together contributions from artists across six countries into one collaborative musical piece.
A Continuing Platform for Creators
Move Your World Beat is designed to continue beyond its initial 2026 rollout, with participating artists and their content contributing to future collaborations centered on creativity, community, and cultural exchange.
By bringing creators from different countries together through a shared creative language, Toyota aims to create new ways for communities across Asia to connect and express their cultures.
For the latest updates on Toyota’s regional and local initiatives, follow Toyota Motor Philippines on its social media channels and join the ToyotaPH community.