May 5, 2026 — Toyota Motor Philippines (TMP) has officially named Ben&Ben as the new brand ambassadors for its Toyota Choice campaign, bringing together one of the country’s most well loved bands and a brand known for trust, reliability, and innovation.
The partnership feels like a natural fit, as members of Ben&Ben are actual Toyota vehicle owners. The group’s authenticity and values closely align with Toyota’s direction as a brand.
Ben&Ben, the Filipino indie folk-pop band from Manila led by twin brothers Paolo Benjamin Guico and Miguel Benjamin Guico, rose to prominence in 2016 and has since become a strong presence in the local music scene. Known for songs like Leaves, Pagtingin, Ride Home, and Kathang Isip, the band has built a loyal following not only through music, but also by addressing meaningful topics such as mental health, social issues, and personal identity.
Aligned with the four pillars of the Toyota Choice campaign, the collaboration highlights shared values between Toyota and Ben&Ben centered on trust, connection, versatility, and innovation.
As a brand built on trust, Toyota has become a name customers return to over time, much like how Ben&Ben continues to resonate with listeners through sincere and consistent music. Toyota’s focus on long-term customer relationships also mirrors the band’s strong connection with its fans.
As a one-stop mobility provider, Toyota offers a wide range of vehicles suited to different lifestyles—similar to how Ben&Ben explores various sounds and themes while staying true to their identity. Through continuous innovation, Toyota enhances the driving experience, while Ben&Ben continues to evolve its music and storytelling with purpose.
Together, these shared qualities bring a more relatable and human perspective to the campaign, especially for younger audiences.
With Ben&Ben joining the Toyota Choice campaign, TMP adds a fresh and familiar voice that strengthens its message of helping Filipinos make choices that matter.
To learn more, visit Toyota Philippines’ official website or follow @ToyotaMotorPhilippines on Facebook, Instagram, and X for updates.