- Free 24/7 roadside assistance for eligible Toyota owners starting August 2026.
- Available to new Tamaraw and Lite Ace owners, with one year of membership.
- Services include tire replacement, battery boosting, fuel delivery, minor repairs, and towing.
The new program enhances after-sales support for Tamaraw, Lite Ace and eligible Takata campaign customers starting August 2026.
August 24, 2026 – Toyota Motor Philippines (TMP) is strengthening its after-sales support through a new partnership with the Automobile Association Philippines (AAP), providing eligible Toyota owners with free 24/7 Emergency Roadside Assistance (ERS) beginning August 2026.
The partnership highlights Toyota’s commitment to customer safety, peace of mind, and reliable mobility beyond the vehicle purchase by giving eligible motorists access to nationwide roadside assistance supported by AAP, one of the country’s trusted motoring organizations.
The program will be available to new Toyota Tamaraw and Lite Ace owners of units sold starting August 2026.
Eligible customers can access roadside assistance services such as flat tire replacement, battery boosting, minor on-site mechanical repairs, emergency fuel delivery, and towing assistance of up to one intervention or 25 kilometers to the nearest Toyota dealership. Membership is valid for one year from the vehicle release date. Customers can activate their membership by scanning the QR code provided with their membership card.
The Emergency Roadside Assistance Program is expected to be particularly useful for Toyota Tamaraw and Lite Ace owners, whose vehicles support the everyday mobility needs of entrepreneurs, businesses, and families. For the locally produced Tamaraw manufactured through Toyota Motor Philippines, the program further enhances the ownership experience by giving customers added confidence on the road.
“AAP has been recognized for its commitment to road safety, a mission that Toyota deeply shares. That is why today’s agreement is significant. It reflects our shared commitment to providing better service and greater peace of mind to our customers. Through this program, we want our customers to know that help is available whenever they need it,” said Toyota Motor Philippines President Masando Hashimoto at a Ceremonial Contract Signing last July 20. “At Toyota, our responsibility does not end when we hand over the keys. We remain committed to supporting our customers throughout their ownership journey,” he added.
“Our recent engagements with fellow automobile clubs have reinforced one common challenge shared by many countries – improving driver education and road discipline. Partnerships such as this with Toyota Motor Philippines go beyond providing emergency roadside assistance; they help us build a culture of safer, more responsible motorists,” shared AAP President Augustus Ferreria. “It is our hope that every Toyota Tamaraw and Lite Ace owner will not only have peace of mind through AAP’s roadside assistance, but also become better and more disciplined drivers,” he added.
Toyota and AAP have maintained a longstanding partnership through initiatives that promote road safety and responsible motoring, including their collaboration in the Toyota Gazoo Racing Philippine Cup. The new Emergency Roadside Assistance Program marks another step in this partnership by providing practical support that directly benefits Toyota owners nationwide.
Eligible customers may contact their authorized Toyota dealership for complete program details and membership registration.
For more information and the latest updates on Toyota’s products, services, and customer support, follow Toyota Motor Philippines on Facebook and Instagram or visit the official Toyota website at toyota.com.ph.