- The ASEAN Hyundai Cup 2026 is underway, with Hyundai serving as the tournament’s Title Partner through its “Driving ASEAN as One” campaign.
- Hyundai is engaging football fans through activities such as the Trophy Tour, dealership events, community activations, and the Kids Escort program.
- The campaign highlights Hyundai’s commitment to bringing communities together while celebrating football and regional unity across Southeast Asia
ASEAN Hyundai Cup 2026 Kicks Off, Bringing Football Fans Closer Across Southeast Asia
Through its “Driving ASEAN as One” campaign, Hyundai celebrates football’s ability to unite communities across the region.
Manila, Philippines, July 29, 2026 – As football fans shift their attention from the recent global tournament to Southeast Asia, the ASEAN Hyundai Cup™ 2026 officially gets underway from July 24 to August 26, 2026. As the tournament’s Title Partner, Hyundai is bringing supporters closer to the action through its regional campaign, “Driving ASEAN as One,” celebrating the passion, unity, and shared love for football across the region.
Celebrating Football Across ASEAN
Football continues to be one of Southeast Asia’s strongest shared passions, bringing together fans from different countries, cultures, and communities. Whether watching from packed stadiums, gathering with family and friends, or cheering from home, the sport continues to connect millions across the region.
“The end of one global football tournament marks the beginning of another exciting chapter for Southeast Asia,” said Faraz Shamsi, Executive Marketing Director of Hyundai Motor Asia Pacific. “The ASEAN Hyundai Cup™ represents the passion and unity that make football so special across our region. Through our ‘Driving ASEAN as One’ campaign, Hyundai is proud to help create memorable experiences that connect fans and celebrate the spirit of ASEAN.”
Connecting Fans Beyond the Match
Ahead of the tournament, Hyundai brought the excitement closer to fans through the ASEAN Hyundai Cup™ Trophy Tour, giving thousands of supporters across the region the chance to see the championship trophy before the competition officially began.
As the tournament progresses, Hyundai continues to engage football fans through various activities across ASEAN, including community events that celebrate football culture, customer experiences at participating Hyundai dealerships, and the Kids Escort program, where young football enthusiasts have the opportunity to walk onto the pitch alongside players before kickoff.
Together, these initiatives are designed to make the tournament more than just a football competition by creating memorable experiences that bring communities together throughout the event.
More Than a Sponsorship
For Hyundai, the ASEAN Hyundai Cup represents more than supporting a sporting event. It reflects the company’s long-term commitment to Southeast Asia and its belief that both mobility and sport can help strengthen connections between people.
Through its “Driving ASEAN as One” campaign, Hyundai continues to celebrate the diversity, passion, and unity that define the ASEAN region while creating meaningful experiences for football fans.
As the tournament continues, Hyundai encourages supporters across Southeast Asia to rally behind their national teams and enjoy every goal, every celebration, and every memorable moment together.