- Honda Cars Philippines recognized its top-performing dealers at the 2026 Dealer Conference, highlighting excellence in sales and aftersales performance.
- Honda Cars Pampanga was named 2025 Dealer of the Year, followed by Honda Cars Cauayan and Honda Cars Marcos Highway.
Manila, Philippines — Honda Cars Philippines, Inc. (HCPI) recognized its top-performing dealers and associates during its 2026 Dealer Conference, held on March 9, 2026 at the Solaire Grand Ballroom.
The annual event highlights the achievements of dealers who demonstrated strong performance in both sales and after-sales operations over the past year, while also setting the direction for the brand’s goals moving forward.
Recognizing top-performing dealers
The highlight of the event was the awarding of the 2025 Dealer of the Year (DOTY), HCPI’s highest recognition given to dealers who met and exceeded strict performance standards.
Honda Cars Pampanga secured the top spot, marking a return to number one after last holding the title in 2015. The recognition reflects the dealership’s consistent focus on service quality and operational performance.
Honda Cars Cauayan placed second, while Honda Cars Marcos Highway took third place, with both dealerships recognized for their strong customer service and business performance.
Excellence across sales and service
Aside from the Dealer of the Year awards, HCPI also recognized several dealers across different categories covering sales, customer satisfaction, and aftersales operations.
Top-performing dealerships included Honda Cars Santa Rosa, Honda Cars Baliuag, Honda Cars Batangas, and Honda Cars Quezon City, among others, each recognized for their contributions in their respective categories.
These awards highlight the importance of delivering a strong customer experience across all touchpoints from vehicle purchase to aftersales support.
Strengthening partnerships
According to Rie Miyake, President of Honda Cars Philippines, the success of the brand continues to be driven by strong collaboration across its network.
She emphasized that building lasting relationships between dealers, teams, and customers remains key to strengthening Honda’s presence in the Philippines.
Moving forward
The Dealer Conference not only celebrates past achievements but also aligns the dealer network with HCPI’s future direction, focusing on innovation, service excellence, and customer satisfaction.
Through continued collaboration, Honda Cars Philippines, Inc. aims to further strengthen its dealer network and deliver a better ownership experience for customers nationwide.