- The Marilao stop of the Abante Posible roadshow showcased how the Toyota Tamaraw supports hardworking Filipino communities.
- Local owners shared how the Tamaraw boosted their businesses and improved their daily lives.
Marilao, Bulacan – December 7, 2025 – Toyota Motor Philippines (TMP) and Toyota Marilao, Bulacan, Inc. (TMR) brought their nationwide Abante Posible: Next Generation Toyota Tamaraw Roadshow to Marilao, marking the third provincial stop after Cagayan de Oro and Tacloban.
The event showcased how the Toyota Tamaraw continues to empower Filipino entrepreneurs and families in achieving Abante Posible—moving forward is possible.
Despite the afternoon heat, Abante Posible ambassador Coco Martin kept the crowd energized with performances, audience interactions, and personal stories about his own Tamaraw.
“Ang una-unang binili ko sa kanila (sa Toyota) yung Utility Van, kasi naisip ko gamitin sa negosyo na tinayo namin. Pag naggogrocery kami, dito lahat namin nilalagay yung grocery namin. Kapag sa bahay kinailangan yung mga tao namin ng masasakyan, napaka komportable nila kasi aircon at maluwag,” Coco shared.
Coco also expressed delight at the vehicle’s modern improvements.
“Sabi ko ang tagal ko nang nagdadrive. Nagulat ako siguro dahil moderno na ngayon at inaayos ng inaayos ang makina. First time ko maka-apak ng clutch na ganun kalambot, sabi ko ‘Bakit napakalambot ng clutch neto at napakalakas ng power?’ Nagulat ako dun sa performance ng Toyota Tamaraw,” he said.
Stories of Abante, Posible!
The roadshow highlighted the experiences of local Tamaraw owners whose lives and businesses have benefited from the vehicle.
Domingo Delizo from Pandi, Bulacan, praised the Next Generation Tamaraw for its reliability. “Since getting my Tamaraw, my business income has tripled. The vehicle gives us peace of mind, and I always recommend it to anyone looking for a dependable work partner,” Domingo said.
Meanwhile, Estrella Maruyama shared how the Tamaraw fits both business and family needs. “At dahil sobrang nagustuhan ko (yung Tamaraw), ni-recommend ko agad sa anak ko, kaya kumuha rin siya kaagad. Ngayon, dalawa na ang Tamaraw sa pamilya namin. Hindi lang sasakyan ang Tamaraw, katuwang talaga siya sa negosyo at sa buhay,” she shared.
The Filipino’s Choice
TMR President Cosco Oben highlighted the impact of the Tamaraw among local MSMEs and families.
“The Next Gen Tamaraw is quickly becoming the mobility choice of many Marileños and Bulakeños. They see it as a practical solution for both business and family needs—reliable for daily business operations and dependable for bringing loved ones where they need to be. I’m truly grateful to our team and to our customers here in Bulacan for the trust they’ve given the Next Gen Tamaraw,” Oben said.
Coco spent the afternoon meeting attendees, taking photos, and entertaining the crowd—turning Marilao’s roadshow into a joyful celebration of progress.
Next Generation Toyota Tamaraw: More Options for Every Need
Launched in 2024, the Next Generation Tamaraw is a highly customizable utility vehicle designed to meet the diverse needs of Filipino entrepreneurs and families. TMP has also recently introduced AT variants and conversion units, including:
- AT Variants: 2.4 GL Utility Van DSL AT, 2.4 GL Aluminum Cargo DSL AT
- Additional Conversions (Indent Basis): 2.4 Ambulance DSL MT, 2.4 Telco Van DSL MT, 2.4 Patrol Car DSL MT, 2.4 Ref Van DSL MT
Some variants now come in new colors:
- GL Dropside: Super Red
- Tamaraw Utility Van: Black 1, Greyish Blue Metallic, Super Red
- Tamaraw Dropside DSL M/T: Silver Metallic
To learn more about the Next Generation Tamaraw, visit the Toyota Philippines website or inquire at your nearest Toyota dealership.
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