Nineteen (19) journalists named as Silver Mile Luminaries, five (5) winners recognized across Industry and Ford categories, and one (1) recipient awarded the Butch Gamboa Lifetime Achievement Award Manila, Philippines, May 6, 2026 — Ford Philippines celebrated a major milestone as it marked the 25th anniversary of the Henry Ford Awards (HFA), the country’s only awards program dedicated to recognizing excellence in motoring journalism. Carrying the theme “Stars and Stories in Silver,” this year’s HFA honored individuals and media outlets that have helped shape the local motoring media landscape over the past 25 years. A total of 25 awardees were…
Author: VROOM
Kia Philippines is kicking off May with two simultaneous events aimed at bringing its latest vehicle lineup closer to Filipino buyers. From May 7–10, 2026, the brand will participate in the Auto Focus Summer Test Drive Festival at the SM Mall of Asia Concert Grounds while also staging the latest leg of the Kia Movement Tour at SM City Clark, Pampanga. The events will showcase Kia’s expanding lineup of electric vehicles, turbo hybrids, and fuel-powered models, giving customers across Metro Manila and Central Luzon the opportunity to test drive several of the brand’s newest offerings. Where to Catch the Action?…
SNK ATK Design Lab Launches the ROOTS Collection Featuring 1-of-1 Workwear Noragi Jackets Made With Native Weaves Manila / Quezon City, May 1, 2026 — SNK ATK Design Lab introduces the ROOTS Collection, a limited release of handcrafted noragi jackets that combines Japanese workwear influences with native woven fabrics sourced from Mindanao. For SNK ATK Design Lab Creative Director Psalm Alfafara, the collection is deeply personal. Growing up in Mindanao during the 90s, he remembers wearing handmade shorts sewn by his grandmother using native prints, batik, and ethnic fabrics sourced from local traders. At the time, he saw them as…
Prelude and New CR-V owners now get up to five years of warranty coverage Honda Cars Philippines, Inc. (HCPI) introduces Honda Secure Plus, a new extended warranty program designed to give customers added peace of mind and better long-term ownership support. The program launches alongside the Honda Prelude and is also available for all variants of the Honda CR-V. Through Honda Secure Plus, customers can enjoy an additional two years of warranty coverage on top of the standard three-year warranty—bringing total coverage to five years at no extra cost. The initiative reflects Honda’s commitment to providing more value, reliability, and…
May 5, 2026 — Toyota Motor Philippines (TMP) has officially named Ben&Ben as the new brand ambassadors for its Toyota Choice campaign, bringing together one of the country’s most well loved bands and a brand known for trust, reliability, and innovation. The partnership feels like a natural fit, as members of Ben&Ben are actual Toyota vehicle owners. The group’s authenticity and values closely align with Toyota’s direction as a brand. Ben&Ben, the Filipino indie folk-pop band from Manila led by twin brothers Paolo Benjamin Guico and Miguel Benjamin Guico, rose to prominence in 2016 and has since become a strong…
Honda Cars Philippines, Inc. (HCPI) continues to expand its reach to more Filipinos with the opening of its first dealership in Eastern Visayas. On April 28, HCPI officially launched Honda Cars Tacloban, bringing more accessible sales and aftersales services to customers in the region. OPE0068823 The new dealership is located near Bethel International School in Barangay Pawing, Palo, Leyte, and spans approximately 2,145 square meters. It is designed to showcase Honda’s latest vehicle lineup while offering facilities for general repairs, spare parts, light body and paint work, and preventive maintenance services. The dealership is operated by Topcars Autoworld Corporation, a…
Hyundai Motor Philippines Inc. (HMPH) recently announced the winner of its Grand Holidays Promo, awarding a brand-new Hyundai Santa Fe 2.5T Calligraphy AWD to Ms. Erlinda L. Añonuevo, a public school kindergarten teacher from Tanza, Cavite. Ms. Añonuevo has been a loyal Hyundai customer since 2016, when she purchased her first vehicle, the Hyundai EON, from the same dealership. As her family grew, she decided to upgrade to a more spacious and comfortable vehicle with modern safety features, eventually choosing the Hyundai Stargazer. Her continued trust in the brand, along with a positive aftersales experience, led her to once again…
Manila, Philippines — Ford Philippines is expanding its reach beyond traditional dealerships with its mobile showroom, giving more customers in the Visayas a chance to experience Ford vehicles up close in a more accessible setting. Currently located at Robinson’s Antique until April 26, 2026, the mobile showroom allows visitors to explore Ford’s latest lineup, inquire about features, and even test drive select models. Customers can also enjoy exclusive deals and receive special merchandise after completing a test drive. Ref: https://share.google/QiGwjQasvGnfv8gDn On display are three of Ford’s key models: the Ford Territory Hybrid, Ford Everest Sport, and Ford Ranger Wildtrak. Leading…
Manila, Philippines — Hyundai Motor Philippines Inc. (HMPH) is implementing a proactive service update for selected units of the Hyundai PALISADE Hybrid currently available in the Philippines. As part of Hyundai’s ongoing commitment to safety and quality, authorized dealerships nationwide will carry out a software update for affected PALISADE Hybrid units. The update improves how the second- and third-row power seats operate, giving users better control during use. The update replaces the one-touch seat activation with a press-and-hold function. This means passengers will need to intentionally hold the button to fold or unfold the seats, helping prevent accidental activation and…
The heat is definitely on, and it might be your sign to take a breather, whether that’s within the city or just a quick escape out of it. Sometimes all it takes is a simple side quest with friends to reset, soak up some sun, and break away from the usual routine. From easy getaways to laid back hangouts, we’ve listed a few spots worth checking out this season. Vroom’s got you covered so you don’t have to, let’s go! SIDETRIP THIS SUMMER This summer, challenge yourself and your friends to plan something fun a little breather might be exactly…