It’s been two decades since the Manila International Auto Show first started its engines – and boy, what a ride it’s been! From its beginnings as the Manila Motor Show in 2005 to pulling off an online edition during the height of the pandemic, MIAS has not only stood the test of time but also evolved with it.
Also, considering it, not many shows and events last for two decades, so celebrating 20 years is a very big milestone and not a small feat.
We got a chance to talk to Alvin Uy, one of the co-organizers of Manila International Auto Show and asked him:
“When you look back on the last 20 years of MIAS, what’s the first thing that comes to mind? And looking forward, what do you hope the next 20 years will bring?”
The main fuel for us as organizers of MIAS is our love and passion for anything and everything automotive. From new energy cars to custom and classic cars you see in our shows and even the appreciation of commercial vehicles that keeps our businesses running efficiently.
Alvin Uy, Manila International Auto Show Co-Organizer
“Running a well-attended show and having very satisfied exhibitors and sponsors is the reward we get after many months of preparation,” Alvin Uy shared. “Since you’re only as good as your last show, we always have to stay on our toes and keep our minds open to new ways of promoting it.”
Reflecting on how far the show has come, he recalled: “We started MIAS when the media landscape was still very analog and traditional… I recall we even hired an airplane to fly around Pasay City using one of those ‘air ads’ in the early years.”
Looking ahead, Uy said they’re excited to “showcase new and innovative technologies that will power the cars of the future—not just for mobility, but for a more connected experience with our four-wheeled transports in the years to come.”
From previewing the first-generation Fortuner SUV in 2005 to Volkswagen re-entering the Philippine market in 2014 and Russ Swift’s stunt shows in 2015, here’s how MIAS made headlines, year after year, car after car, and moment after moment!
Buckle up-we’re taking a ride through 20 years of automotive history.
Click on each year below to explore key moments, photos, and videos that made each edition of MIAS unforgettable.
2005: Manila Motor Show
This was the starting point, back when motoring writers Jason K. Ang, Ulysses K. Ang, and Alvin Uy approached Joseph Ang, the founder of Wordlbex Services, to discuss staging a car show that would house all major brands under one roof and rival other international car shows.
The first show – still called the Manila Motor Show back then – kicked off its first year with a memorable drive-by – a literal drive-by, no pun intended. Who could forget when Toyota’s team teased us with a not-yet-released first-generation Toyota Fortuner SUV driving around the venue grounds for, we would say, a good 10–15 minutes?
At the time, the Fortuner was a new entry in Toyota’s SUV lineup, pitched as an affordable yet premium 7-seater perfect for family use and outdoor adventures. That low-key drive-through was enough to make a lasting impression, helping set the stage for what would become one of the Philippines’ best-selling SUVs for years.
BMW’s booth was the biggest and most talked-about in 2005. Clocking in at over 300 sqm, it was a full-on flex. BMW introduced the newly launched E90 3 Series, the X3, and the X5 and showcased a full line of BMW Motorrad bikes. It was clear—even in its first year—that the Manila Motor Show was aiming big.
2006: Driving Our Future
The name was changed to Manila International Auto Show to have that more global vibe. The success of the first of the first even brought a ton of other brands into the space, with Jaguar, Maserati, and Ferrari coming into the picture by the team at Formula Sports Inc. (FSI)
Mercedes-Benz featured a fuel cell car, while Mazda had its Car of the Year fully on display, the Mazda 6.
Car clubs, such as the Mercedes-Benz Club of the Philippines, Manila Off-Roaders Inc., and Girl Racers, would also meet at the venue grounds.
There were performance and aftermarket displays with companies like Concept One, Rota Wheels, Autoplus, and Thule.
Motul was also a newcomer in 2006 MIAS showcasing high-performance lubricants and highlighted their vehicles, which were a Ford GT40 and an anniversary edition Nissan 350Z
2007: Modern Mobility
2007 was the year Russ Swift made his first appearance in the Philippines, thrilling the crowd with his stunt show behind the wheel of a Subaru Impreza WRX and WRX STI.
Mazda walked away with the Best Booth Award, thanks to a clean display that included the MX-5 Miata with a power-retractable hardtop.
Meanwhile, Mitsubishi came in strong with a lineup that featured the Pajero, Outlander, and Endeavor.
Ford made a big impression—literally—with one of the largest booths at the show, complete with a custom 4×4 circuit track for live test drives.
Motul brought in serious performance, displaying a modified Porsche 997 Turbo and a Porsche 997 GT3. On the exotic side, the floor featured heavy hitters like the Ferrari Maranello, Ferrari F430, and a sleek black Lamborghini Murcielago.
That year, MIAS wasn’t just about new models—it was about the full experience. With a mix of launches, stunts, and high-end displays, 2007 helped cement MIAS as a must-see event in the local automotive scene.
2008: Imagination in Motion
With over 2 hectares of car show space, the 2008 Manila International Auto Show was the biggest motoring event in the country at the time.
That year marked the debut of the Custom and Classic Car Competition, where a 1974 Colt Galant by The Ultimate Paintshop took home the top prize, along with additional awards for Best Interior Display and Best Auto Presentation.
Subaru made noise with the launch of their Impreza WRX STI, drawing attention from both rally fans and everyday drivers.
Motul didn’t hold back either—this time, they shipped in race cars straight from Japan, including the #22 MOTUL-Pitwork NISMO 350Z, alongside a lineup of high-performance Porsches.
Even the tire brands showed up in full force, with Michelin, Bridgestone, and Yokohama rounding out the event’s robust aftermarket section.
2009: Performance for Passion
Highlighting never-before-seen cars in the Philippines, the 2009 Manila International Auto Show proved once again that it’s a force to be reckoned with—drawing global attention and attracting 35 international car brands, including several emerging manufacturers from China.
On display was a bulletproof Tiggo concept, a bold statement from Chery. Meanwhile, EVnnovations previewed the REVAi electric vehicle, an early sign of the local industry’s shift toward alternative energy.
On the local front, Philippine automaker MD Juan proudly presented its Philippine-made e-Jeepney, offering a homegrown, zero-emission alternative to traditional public transport.
Subaru also made waves with the launch of the new Impreza sedan, drawing crowds eager to see the performance-driven update. Luxury brands weren’t left behind—Mercedes-Benz showcased the sleek new GLK SUV, while BMW turned heads with the rarely seen 6-Series convertible.
If you’re in the mood for some nostalgia, check out this YouTube video from the 2009 MIAS:
2010: Crossing Boundaries
MIAS 2010 was another solid win, featuring over 200 cars on display, including more than 80 beautifully restored and modified rides.
Mazda pulled out all the stops, launching the new Mazda6 executive sedan and grabbing attention with what was likely the biggest booth that year—estimated at around 500 sqm. They even got a bit playful: a Mazda 2 was propped up on soda cans to show off just how lightweight it was.
Land Rover set up a full-on obstacle course right on the event grounds to flex the off-road power of their Defender, Freelander, and Range Rover models.
One unexpected twist? Yokohama Tires took home the Best Booth Award, proving even tire brands can steal the spotlight. And let’s not forget Motul’s lineup of five Ford GTs, parked in a flower-like formation that definitely got people reaching for their cameras.
All in all, 2010 proved that MIAS was more than just a car show—it was becoming a landmark event for auto lovers in the country.
2011: Ford’s 1,000sqm Booth
With over 300 cars on display and luxury brands showing up in full force, MIAS 2011 easily stood out as one of the biggest editions at the time.
Porsche brought in heavy hitters like the 911 Turbo and 911 Carrera, while Jaguar impressed with both their XJ and XF models. Then there was Land Rover, making waves with their Terrapod setup—a crowd favorite where visitors could actually feel what their off-road machines were made of.
On the other side of the spectrum, Chinese carmakers were carving their space, too. Brands like Foton, Chery, Chana, and the then-newcomer Geely all had their share of attention, showing just how much the industry was starting to shift.
But probably one of the most talked-about setups was Ford’s massive booth, which took up nearly a third of the venue. Aside from sheer size, the layout and presentation were solid—so much so that they ended up bagging the Best Booth award that year.
If you want to see what the buzz was all about, here’s a video from the 2011 MIAS:
SOURCE: https://youtu.be/QCtPXWZWLc0
2012: Life in the Fast Lane
MIAS 2012 took things up a notch, stretching across 30,000 square meters and occupying both the World Trade Center and the Philippine Trade Training Center—its biggest footprint yet.
Russ Swift, Guinness World Record holder and crowd favorite, was back doing what he does best: pulling off those wild stunt drives that left jaws on the floor.
Among the head-turners that year was the Ford GT, often dubbed the fastest car in the country at the time. Subaru took the opportunity to launch their all-new XV crossover, while BMW and MINI teamed up in a shared booth to debut the MINI Coupe and MINI Roadster.
Hyundai came in strong too, revealing both the compact Eon and the sportier Veloster to the Philippine market.
And adding a touch of style to the mix, Casio’s Edifice collection was on display as the official timekeeper of MIAS 2012, blending motorsport flair with wristwatch precision.
2013: Innovation and Technology
Back in 2013, MINI officially launched the Paceman, expanding their lineup of stylish 3-door compacts. Peugeot also made a splash with the RCZ Racing Concept—a sleek sports coupe that definitely stood out at the show.
Jeep rolled out the Wrangler Moab that year, putting the spotlight on rugged design and serious off-road capabilities. And if you were there, you’d remember the buzz around Harley-Davidson—it was their debut at MIAS, and also their official entry into the Philippine market.
The custom car competition was co-presented by Petron, and if I’m not mistaken, this was also when Mitsubishi Motors celebrated its 50th year in the local industry. Around that time, the Mitsubishi Mirage also took home the Car of the Year award—a pretty big moment for them.
BMW, on the other hand, gave people a chance to feel the thrill first-hand. They had test drives for their M-powered cars, which, as you’d expect, drew quite a line.
And of course, no MIAS recap would be complete without mentioning Russ Swift. By 2013, he was already a staple at the show—burning rubber, doing insane parking stunts, and pulling off the kind of precision driving that always left the crowd in awe.
Videos we found online for MIAS 2013:
2014: Ford Ecosport Launch
2014 marked the 10th year of MIAS, and it definitely didn’t hold back. It was a big year for launches—Ford Philippines rolled out the EcoSport, making a splash in the compact SUV segment.
Over at the luxury end, Rolls-Royce unveiled the Wraith, turning heads with its sleek lines and presence.
Volkswagen came in full force, introducing a full lineup that included the Jetta, Polo, Tiguan, Touran, and Touareg—a solid mix catering to different kinds of car buyers. New players were also joining the scene.
Tata Motors brought in the Manza sedan and Vista hatchback, while BYD Auto entered the market with the L3, F5 Surui, and the S6 SUV.
Meanwhile, Motul celebrated its 160th anniversary in style, showcasing some beautiful pairings of old and new. There was a 1965 Mustang GT350 next to a 2013 Shelby GT500, a 1969 Mercedes-Benz 280SL alongside an AMG SLS ‘Gullwing’, and a 1989 Porsche 930 Turbo paired with a 2011 Porsche 911 GT2 (997).
And of course, by this time, no MIAS would feel complete without Russ Swift doing his signature stunts. He was basically part of the show’s DNA at this point.
Here’s a video we found online from MIAS 2014:
2015: MINI 5-Door Launched
2015 had its fair share of exciting releases and fresh faces. One of the most talked-about moments was when MINI finally launched their 5-door model in the Philippines—pretty surprising, considering they’d stuck with the 3-door format for so long.
Mazda made a real statement that year. Not only did they have the biggest booth on the floor, but they also pulled off an exclusive Southeast Asia debut of the MX-5, which definitely turned heads.
Ford Philippines brought out the all-new Everest, which was a big deal in the SUV crowd. Over at Chevrolet, the spotlight was on the Trax, their entry into the compact SUV market. Nissan introduced the updated NV350 Urvan, clearly aiming at both family and business use.
With every new model, booth, and burnout, MIAS continued to prove why it’s the go-to motoring event in the Philippines.
🎥 Here’s a video we found from MIAS 2015:
2016: Smart Mobility
The 12th year of the Manila International Auto Show brought another strong wave of launches and returns that kept the crowd buzzing. Chevrolet entered the subcompact sedan game with the Chevy Sail, a budget-friendly option for first-time car buyers. Subaru came in with a refreshed Forester, keeping its solid reputation for safety and all-wheel-drive performance.
On the other hand, Mitsubishi rolled out the updated Montero Sport, which featured a sleeker design and a more modern interior than its previous version. Over at the Ford booth, the Explorer took center stage, showing off new tech upgrades and more refined creature comforts.
One surprise that year was SsangYong’s comeback. After a few quiet years in the local scene, the brand reintroduced itself with three models: the sporty Tivoli, the practical Korando, and the spacious Rodius—catering to various needs from city driving to big family haulers.
MIAS 2016 wasn’t just about new cars—it was a reminder of how the industry was evolving, slowly shifting toward smarter mobility, better fuel efficiency, and more choices for Filipino drivers.
🎥 Here’s a interview video of Alvin Uy back in 2016 talking about Manila International Auto Show:
2017: Beyond Performance
MIAS 2017 pulled off another massive run—spanning over 3 hectares of floor space, including a dedicated 3,000 sqm Truck Pavilion just for commercial vehicle displays. It was clear from the get-go that this year’s show wasn’t just about passenger cars.
One of the big head-turners was the Dodge Challenger SRT Hellcat, with its aggressive stance and raw power.
Right next, Jeep’s 80th Anniversary Mopar Edition Wrangler stood tall—rugged, iconic, and ready for anything.
Chevrolet introduced the upgraded Trax Premier with sleeker styling and a more premium feel. Over at the Hyundai booth, the spotlight was on the new Creta, Hyundai’s stylish entry into the subcompact SUV market.
Mazda, as always, brought in a clean display, this time led by the updated CX-5—sharp looks, smooth handling, and all the right tech.
And of course the always present, always head-turner MX-5RF.
Beyond the cars, there were plenty of small but memorable moments too. We still remember grabbing free coffee at the Motolite booth (lifesaver) and stopping by Jetti Petroleum’s booth to try out a few fun mini-games. Even Carmudi brought something different to the table—a real Formula car on display, which had been driven by none other than Tyson Sy.
Want to relive MIAS 2017?
🎥 Here’s a quick video we found online to take you back:
SOURCE: Subscribe to https://www.youtube.com/@solidhorsedante
2018: Work & Play
MIAS 2018 was packed—no surprise there. With over 350 vehicles spread across the halls—from cars and bikes to trucks—it drew in more than 138,000 visitors over the weekend.
Hyundai took home the Best Booth award, and they earned it. They launched four new models: the stylish KONA, the eco-friendly IONIQ Hybrid, the sporty VELOSTER, and the updated SANTA FE. Clean layout, and lots of buzz.
Mitsubishi’s Strada snagged Truck of the Year, while Honda’s CR-V—fresh with its diesel option—was awarded Car of the Year.
One thing I personally remember? BMW had an M1 on display. Nothing too flashy, but it had the actual car fans hovering.
Ford’s booth made an impact with the massive Expedition Limited Max, and right beside it, the refreshed Mustang brought in the younger crowd.
Jaguar and Land Rover were back too, now under Coventry Motors, and came in with the new E-Pace—compact, premium, and well-received.
Suzuki also joined the launch party with the all-new Dzire, aimed at daily drivers who want something practical without feeling too barebones.
MIAS 2018 nailed the balance—from premium reveals to everyday cars and a strong truck presence, the show proved it could cater to just about everyone.
🎥 Here’s a quick video recap from CARMUDI that we found online:
2019: Experience Fun & Function
MIAS 2019 came in loud, colorful, and packed with variety. One of the first things to grab attention? A full-sized Monster Truck display that got plenty of phones out for photos. Nearby, the always-fun Die-Cast Car Collection was back, with hundreds of miniature models lined up by scale and style—easy to lose a good chunk of time there.
Russ Swift was back behind the wheel, teaming up once again with Subaru for those signature stunt shows that never get old.
The Truck Pavilion was fully loaded, featuring serious names in off-roading like Auto Kid, DAF, Foton, Hyundai, JAC, JMC, and even Ural from Russia. It was the place to be for 4×4 lovers and heavy hauler fans.
Over at the Petron Custom and Classic Car Competition, more than 100 builds went head-to-head for categories like Best Interior, Best Engine Display, Best Body Kit, and of course, Best of Show. Some wild entries this year—plenty of personality on display.
As for launches, Chevrolet had both the Camaro and Trailblazer Phoenix front and center. Subaru showed off the XV GT Edition, a version designed specifically for the Asian market.
Hyundai, making waves in the EV space, brought in the KONA Electric, which had a steady stream of curious visitors all weekend.
Jeep rolled in strong too, debuting the Compass and the all-new Wrangler Rubicon.
But if there was one car everyone couldn’t stop talking about, it was the Suzuki Jimny. Small frame, big presence—it had people lining up just to get a closer look.
2020: Wired
I’ve got to hand it to the MIAS team in 2020—they didn’t back down when the pandemic hit.
With everything on pause, they still found a way to keep the show going. Instead of canceling completely, they went fully digital, proving that when there’s a will, there’s a way.
Here’s the virtual opening program hosted by James Deakin:
They launched MIAS Wired, complete with virtual booths and 3D showrooms from some of the biggest names in the industry: BMW, Changan, Chery, Chevrolet, Dodge, Foton, Geely, Hyundai, Jaguar, Jeep, Land Rover, Mercedes-Benz, MG, Nissan, RAM, Subaru, and Suzuki—all represented in one online space.
Even though it was an online event Russ Swift was still there virtually to greet everyone:
And it wasn’t just a static display. There were still activities to keep people engaged, including the Formula V1 Virtual Cup, the Formula V1 Fantasy League, and even a session on road safety through the Road Safety Academy by JP Tuason.
2021: The Pandemic Happened!
It was a tough call for everyone, but looking back, the break probably came at the right time. Still, credit goes to the team for pulling off something special.
Moving the 2020 Manila International Auto Show online was no small task—and doing it in December, just before the year ended, made it feel like a show meant to carry us through both 2020 and 2021. They made it work when most events couldn’t.
2022: Setting Gears in Motion
After two years off the floor, MIAS was finally back in action in 2022—live and buzzing again. The energy felt fresh, and the brands clearly missed the spotlight just as much as the crowd did.
Subaru came in strong, debuting the all-new BRZ, which drew plenty of attention with its sleek update. They also rolled out a refreshed Forester, now equipped with their latest EyeSight 4.0 driver-assist system, giving safety and tech fans something to talk about.
Chery’s flagship SUV, the Tiggo 8 Pro, made its presence known too—big, bold, and fully loaded with features. Chevrolet brought muscle to the mix with the new-generation Tahoe, showing off its size and power in true Chevy fashion.
Geely displayed a solid lineup featuring the Emgrand, Azkarra, and Okavango, along with special editions of the always-popular Coolray.
Peugeot kept things stylish and versatile, putting the 2008, 3008, and 5008 front and center, along with a decked-out Traveller for those with road trips and weekend escapes in mind.
The MIAS Petron Classic & Custom Car Competition was back in full swing—the masks were still on, but the trophies were out. Even with safety protocols in place, the energy was high and the builds were as wild and creative as ever.
Meanwhile, Nissan won the best booth award and showed off the Navara Calibre-X and gave visitors a quick glimpse of what’s next with a preview of the Kicks e-Power.
Of course, Russ Swift is back with his annual stunt show:
2023: Shaping Mobility
After a few uncertain years, the show felt like a proper comeback—bringing energy back to the floor and showing just how far the local auto scene has come. It was a solid mix of familiar names and newer brands, each trying to stand out with fresh models and bolder designs.
The Truck Zone had its own space this year—and for good reason. From four-wheelers to massive ten-wheelers, these workhorses aren’t just for show.
Ford led with the launch of the next-generation Territory, aiming squarely at the growing compact SUV crowd.
Subaru rolled out a facelifted Evoltis, which now features a more refined look and upgraded tech.
Hyundai, continuing its EV push, showcased the Ioniq 6, which had people talking thanks to its smooth, futuristic lines and aerodynamic profile.
Peugeot previewed the e-2008, giving a nod to their electrified future.
While Chery expanded its hybrid offerings with the Tiggo 5X Pro and Tiggo 7 Pro. GAC Motor made an impression too, debuting the aggressive-looking Emkoo and the sportier Empow GE sedan.
Meanwhile, newcomer Jetour caught attention with three models, including the fun-sized Ice Cream EV, and two crossovers—the X70 and Dashing.
Geely gave a peek at the upcoming GX3 Pro, keeping the subcompact SUV segment competitive.
All in all, MIAS 2023 was a clear sign the industry is shifting—with more electric and hybrid options, sleek design upgrades, and an increasing focus on smart, city-friendly mobility.
2024: Performance for Passion
MIAS 2024 made history by expanding to two venues for the first time—the World Trade Center and SMX Convention Center—making it the biggest edition to date. With more floor space came even more launches, booths, and interactive exhibits that kept car fans busy for hours.
One of the standout stories was the return of BAIC, now under UAAGI, reintroducing itself to the market with several new models like the X55 Verve, B40 Ragnar, and the large-and-in-charge B80 Wagon.
Meanwhile, Hongqi, China’s luxury brand, made its local debut with the sleek and upright HS3 crossover, bringing a different kind of presence to the show floor.
There was a clear push toward electrification across the board. Multiple brands highlighted EVs and hybrids, showing that the local market is steadily warming up to greener options.
Here’s a video of the 2024 MIAS from the organizers:
2025: Driven by Connection
Get ready — Manila International Auto Show 2025 is rolling in from April 10 to 13 at the World Trade Center Metro Manila, open daily from 10:00 AM to 9:00 PM.
🎟️ You can grab your tickets here: https://manilaautoshow.com/
🚗 Parking will be a challenge, so we usually park across the street just pin Wensha Pasay or you can park at nearby malls like MOA or Ayala Malls Manila Bay and just get a Grab or Angkas going to the venue.
See you at the show, and don’t forget to join our mini-online event to win some freebies here: https://web.facebook.com/events/1398983211272554
Through changing trends from car brands releasing diesel engines to electric vehicles and technology integration, MIAS has remained the country’s premier motor show event – and it’s done so in style!
FRIENDLY DISCLAIMER: If we missed anything or got a few details wrong, feel free to comment below or message us—we’d love to hear from you! This is meant to be a community article that people can keep coming back to.
A lot of what’s here was put together through VROOM’s own research, digging through old articles, videos, and posts online, and chatting with people who were actually there—from attendees to organizers. Still, if something’s off or you’ve got more to share—maybe a throwback photo, a fun moment, or extra info from past MIAS events—send it our way. Let’s grow this piece together and turn it into a proper time capsule for all things MIAS. 🚗✨